Wednesday, August 27, 2008

Fliying High like Vinnie Chase

I know, boys. I made the same face when I heard about this.

Virgin America and HBO have joined forces to bring us Entourage Air, a new promotion not only for the airline, but also the new season of Entourage.

Their non-stop flight to Vegas will now be Entourage-themed, complete with every amenity a movie star wannabe could ask for, such as "mood-lit cabins and the most advanced touch-screen entertainment system in the U.S." Each flight will be stocked with “noise canceling headphones, champagne, Godiva chocolates, Kiehl's Since 1851 personal products, Altoids and "Entourage Air" blankets and eye masks." That way it’s not a big deal if your group’s Turtle forgets to buy the four pairs of Bose headsets you need to travel in comfort. And we all know that blankets are just plain warmer and blindfolds block more light if they bear the logo of a hit TV show.

Is it just me or is this ridiculous? I am a huge Entourage fan, but this seems like a gargantuan gimmick to get people excited about the follow up to a lackluster fourth season. The disenchantment many fans suffered due to sub-standard story lines, coupled with the show’s longer than usual, strike-induced absence are obvious reasons for HBO to want to promote the hell out of it. But Entourage Air? Really?

I can’t understand why past television shows in need of a boost never thought of this…

Flying to Alaska? Why not fly "Northern Exposure Air"?
Making a quick trip to Dallas? Book your flight "Who Shot J.R.?" Class.

I mean, if they’re trying to promote their new non-stop flight to Las Vegas, why not make it "CSI: Air"? Where the aisles are lined with police tape, guests can solve a crime between take off and landing, and the cocktails and hors d’oeuvres are served in test tubes and on glass microscope slides.

During the inaugural flight on September 4th, the fifth season premiere of Entourage will be screened. I’ve only heard good buzz so far and I’m eagerly anticipating it (damn! If only I actually had HBO!). However, I do find it interesting that this advanced screening will take place 35,000 feet in the air where no one can share their opinions until they’re casino-bound 5 hours later.

Needless to say, when the Entourage boys fly to Vegas, they do so on a private jet. I guess any where they go is Entourage Class.

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